You can send follow up emails automatically at the same time to all your customers and prospects according to your scheduled time.

You can track how many people fill their emails for you, confirm the emails you send, open the emails you send, click the website link in the emails you send and how many of them don't.

You can categorize and segment your subscribers based on their demographic, geographic, and what activities they have done such as: what emails you send that they have opened, what website links they have clicked in the emails that you send, and many more. Then you can send emails only to those very targeted subscribers.

You can know what your prospects and customers really want through the surveys that you send to them in your email.